Latest Sports Clothing

Nike suits up NCAA Basketball Teams

2009-04-02T19:01:00.000-07:00

After enduring five months of intense competition, today’s elite collegiate basketball players are battle tested. With the style of play evolving each season, Nike is introducing a 360 degree approach complete with new base layer apparel, unique uniforms and customized footwear. This approach meets the evolving needs for players demanding superior performance with a distinct look.

Nike Pro Combat Introduced

As the leader in base layer apparel innovation, Nike will outfit Duke University, Gonzaga University, The University of Memphis, Michigan State University and University of Oregon in customized Nike Pro Combat. Nike Pro Combat is ergonomically designed to provide basketball-specific protective padding without restricting mobility on the court for maximum performance.

“College basketball is a tremendously quick and physical game, and Nike is committed to giving student athletes the best gear for battle,” said Nike Sport Apparel and Innovation Creative Director Todd Van Horne. “Nike Pro Combat reflects the evolution of the game and provides our college teams with quality base layer apparel they need for their tournament runs in March.”

The Nike Pro Combat Deflex short provides padding over the hip and thigh, and the Nike Pro Combat Deflex elbow pad provides superior protection. Both the shorts and sleeve will showcase vibrant team colors for each of the aforementioned schools. Nike is unveiling this special edition Nike Pro Combat visual color scheme that is custom designed for each school beginning for their conference tournament.

Uniforms Evolve in March

For the first time ever, these five schools will also wear distinct Aerographic jerseys during their respective conference tournaments and run for the national championship. Using Nike Aerographic technology, an engineered mesh providing zoned cooling and dramatically reducing the fabric density, the weight of the jersey is reduced by 31 percent compared to current uniforms.

"Our new Aerographic jerseys combine superior fabrics and breakthrough graphics for a look we’re excited to bring to college hoops during the tournament frenzy," said Eric Lautenbach, Nike, Inc. Director of College Basketball.

The Aerographic jerseys debuted on the USA Senior National Team during the 2008 Olympic Games. An exclusively designed "We the People" graphic, inspired by USA's rich history, was showcased on the back of the jersey.

The five NCAA team jerseys are designed to reflect the unique identity of each university. These design patterns allow more ventilation in the burn-out mesh application.

Duke University: With gothic architectural inspiration, this design was inspired by the Duke Chapel, a major campus icon that speaks to the heritage of the university. It also includes a rendition of the original Duke crest. Duke will be wearing this jersey in conference tournament action.

Gonzaga University: The spiked collar of Gonzaga’s bulldog mascot inspired the circular spiked design while the school’s commitment to rise to the occasion led to a symbol of prosperity running vertically at the top. “Go Zags” is the design’s centerpiece.

The University of Memphis: Dynamic tiger stripes representing the boldness of the mascot inspire this jersey design. The team’s “refuse to lose” quote is abbreviated and included at the center of this design.

Michigan State University: Spartan battle armor inspired the dynamic pattern running throughout this jersey while the Michigan State logo forms the foundation. An ancient Greek shield design surrounds the Michigan State logo.

University of Oregon: Grid pattern detail throughout represents the trusses in the roof on U of O’s Mac Court while the beams of the roof run vertically. The iconic Oregon “O” is the design’s centerpiece.

Custom Designed Hyperdunks Unveiled

To bring the look full circle, each of these five teams went from the backboard to the drawing board by joining NIKEiD for one-of-a-kind shoe design sessions. The student athletes worked closely with NIKEiD designers to create a look that captures the essence of their program.

The Nike Hyperdunk has ushered in a new era of superior, lightweight design. Featuring Flywire, a performance architecture that uses thin and very strong nylon fibers to support the foot, the Hyperdunk is a favorite shoe among Nike’s college teams.

This NIKEiD design sessions marked the first time Nike allowed collegiate teams total control over customizing their own team basketball shoes. The design potential was extensive, and players showcased their creativity and team identity. Fans of each school can replicate their team’s design beginning March 10 at NIKEiD.com.

Jonathan Horton Signs Endorsement Agreement with GK Elite Sportswear

2009-02-11T02:00:00.001-08:00

GK Elite Sportswear, L.P., the most recognized manufacturer of gymnastics apparel in the world, announces an athlete representation agreement with American Olympic Champion Jonathan Horton.

Jonathan Horton proved himself to be the most dominant force in Men's Gymnastics in the US last summer at the 2008 Olympic Games in Beijing, China. Jonathan earned a Silver medal on his signature routine, the high bar, as well as a Bronze medal with his fellow USA team mates in the team competition.

This agreement is designed to help Horton continue to develop his skills as one of the premier male gymnasts in America today.

"GK has been outfitting top athletes since 1989," said GK Elite President and founder Sallie Weaver. "Jonathan is certainly one of the most recognized and most promising athletes in U.S. Men's gymnastics today."

"Medaling in Beijing this year at the Olympics was a dream come true," remarked Horton. "I have always chosen to compete in GK. The fit of the apparel is so important to my performance and wearing GK gives me one less thing to be concerned about! I am so proud to endorse a company who truly cares about the athletes and demonstrates genuine concern for their performance and needs"

GK is the world's leading supplier of gymnastics apparel and is recognized around the world for superior variety, quality, fit and service. GK is proud to have been chosen by adidas® to manufacture the US National Team Competitive apparel for USA Gymnastics since 2000 and is the sole producer of adidas® brand gymnastics apparel in the USA. Based in Reading, Pennsylvania, Elite Sportswear, L.P., the company behind the GK brand, continues its commitment to American-made quality and continuous innovation in designs for Gymnastics, Cheerleading, Dance, and Drill Team apparel. For more information about GK Elite visit http://www.gk-elitesportswear.com or contact Andrew Foss at 610-921-1469.

For more information on Jonathan Horton visit http://www.jonathan-horton.com/.

Lands' End launches sun-protective clothing line

2009-02-10T18:50:00.001-08:00

Retailer Lands’ End is launching a new line of sun-protective clothing in response to customer concerns about the effects of the sun on their skin and health.

The Sun.Life line targets the entire family with an Ultraviolet Protection Factor (UPF) rating of 30 or 50 - which blocks 96.7% or 97.5% of the sun's harmful UV rays respectively.

"Sun.Life is something our customers asked us for, simply because they were worried about what the sun was doing to their skin while they were enjoying outdoor activities with their families," said Alan Kirk, senior vice president of global sourcing for Lands' End.

The collection also includes breathability, wicking and antimicrobial features, but has been styled in bright colours and patterns along with cotton-rich fabric blends so that they look like normal, everyday clothes.

"The biggest benefit to our customers is that the Sun.Life collection offers all the functional benefits normally found in true camping or hiking gear, but can now be found in regular, comfortable styles that can be worn every day, all day long," Kirk added.

Maria Sharapova in Cole Haan spring ads

2009-02-10T18:41:00.000-08:00

Maria Sharapova is the new lead collaborator and face of Cole Haan Sporting, a new clothing collection for Spring 2009, rooted in sport and remixed with fashion.

The Spring 2009 global launch of Cole Haan Sporting includes men’s and women’s footwear and accessories, and features the three-time Grand Slam champion.

Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing of Cole Haan’s authentic craftsmanship and Nike’s sports innovation. The collection introduces new technologies like Flywire which build on the successful Nike Air franchise by recasting them into fashion-forward designs.

This lifestyle fashion collection will encompass day to evening silhouettes in both the footwear and accessories categories.

“Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique,” said Cole Haan Chief Executive Officer James Seuss. “We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan’s history of craftsmanship with Nike’s tradition of high-performance innovation.”

Maria Sharapova, 21, is a former world number one who has a longstanding passion for style. She will step into the role of collaborator for the Fall 2009 season.

“Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product,” said Sharapova. “I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history.”

For Spring 2009, Cole Haan Sporting will embody sport style with a collection inspired by nautical, court, track, and golf. The women’s footwear collection includes elevated wedges, chic flats and sleek sandals. Signature men’s styles include the brand’s iconic boat shoe and edgy lace-ups in bold color palettes paired with classic neutrals.

This new collection will continue to showcase Nike Air, an innovation that has enabled Cole Haan to redefine luxurious style and comfort. Outside, the styles are pure Cole Haan, luxurious and fashion-forward; inside, they share Nike’s innovative technology that debuted in Beijing.

The accessory collection encompasses a range of silhouettes from a tennis racquet bag to a versatile duffle. Continuing to weave style with innovation, the accessories will be created from recycled plastic bottles and will be trimmed in vegetable chrome-free leather.

High-tech snow wear warm, safe, stylish

2009-02-03T21:57:00.000-08:00

In the minus5 Ice Lounge at the Mandalay Bay, a dozen or so people, most of them attendees at the annual SnowSports Industries America trade show last week in Las Vegas, are standing around a bar made of solid ice, sipping vodka from tumblers carved from ice. No one's brave enough to sit on the ice sofas.

Still, in spite of the sub-zero temperature, the guests are feeling toasty because they're wearing Mountain Hardwear jackets and vests with individual Ardica heat packs tucked inside.

Battery-powered, rechargeable and weighing less than a pound, the packs provide on-demand heat for up to eight hours. Several of the Ice Lounge testers said they could see the portable heaters coming in handy during ski trips and other on-snow activities. (Another 200 people are demo-ing the jackets in noncocktail-fueled settings around the country, according to Hap Klopp, Ardica's sales director, who was the CEO and founder of North Face.)

The Ardica-Mountain Hardwear collaboration was one of thousands of products making their debut at the annual SIA show last week. Next year, the show moves to Denver.

The items ordered here by retailers will be in stores this fall. Apparel accounted for more than 40 percent of the $1.875 billion spent in the snow sports market from August to December of 2008, according to SIA research.

While sales were down 3 percent, the category did better than the rest of the retail industry. Snowboard clothing, shell parkas, fleece and one-piece suits showed increases in sales, as did such accessories as hats and gloves.

Fashion is always a high point of SIA, and the trade show kicked off with a snow style preview on mannequins from 28 manufacturers.

A quick look at the trends and it was clear that bright colors and printed fabrics will continue to make a statement on the slopes. But beyond all the neon shades and profusion of patterns, there was an increased focus on safety and function; more options in wearable technology; an emphasis on eco-friendly fabrics and manufacturing methods; and a blurring between what to wear on the slopes and on the street.

Here are some highlights:

Avalanche awareness: A number of outerwear lines now feature reflective patches from Recco. Designed as an additional tool to help search-and- rescue teams reach avalanche victims quickly, Recco detectors use harmonic radar to track signals sent by beacons and Recco reflectors. The company's new handheld detector can reduce the time it takes search and rescue crews to locate people trapped in snow.

Reflectors about the size of a small Band-Aid are being used by companies like Italian-based Bailo, which is putting them on jackets designs. Other manufacturers are adding reflectors to helmets, protection gear and even boots.

The company's website says the Recco system is being used by more than 600 search-and-rescue organizations worldwide, including those in such Colorado resorts as Keystone, Vail and Telluride.

Stand out guys: It didn't seem like too long ago when snowboard clothing had to be earth-toned and drab to be cool. Then the neon revolution occurred and all was bright in the terrain park. That continues, with clothes for male riders showing innovation in both design and fabrics. We liked the flocked velvet feel of Burton's men's multicolored jacket and Armada's new outerwear line. In both: lime green pants for guys who crave attention.

Snowboarding's "It" girl: Gretchen Bleiler's second collection of snow wear and lifestyle clothing for Oakley continues to be some of the sweetest design on the mountain.

Her fans will like such details as a little chain on a chest pocket, signature lion-motif buttons and a hip-length belt on the Mane jacket; her slouchy beanies; color combos like olive and purple; and environmentally friendly pieces like the Eco Storm jacket, made of recycled fabric, and tops made of organic cotton and bamboo.

Bleiler also has her own lip balm. Mission Product Skincare has come out with athlete-endorsed lip and skin care products and Bleiler's Sweet Vanilla flavored balm with SPF 15 is among the newest. (Also check out Melo Mint, named for Carmelo Anthony.) The products, $3.99, are sold at GNC, Foot Locker and Lady Foot Locker stores, among others.

Wearable technology: Being able to change playlists on your iPod, grab a phone call or turn up the heat in your jacket with a touch of a gloved hand to a keypad on your coat is becoming more prevalent and more affordable. Skullcandy teamed up with Sessions to provide tunes integrated to its Metallica jacket, $320.

Glove story: Women's hands get colder than men's, which is why Level Gloves created the Bliss collection. The line is designed in a shape which leaves more room for air to circulate, and materials include Gore-Tex breathable, waterproof membranes, and Primaloft isulation that's thick but lightweight.

Green: Taking cues from ready-to-wear, snow sports clothing is getting more eco-friendly. Obermeyer is using recycled polyester twill fabrics in some of its men's jackets, as well as fabrics in Encore, a woven polyester twill made of 48 percent recycled polyester. The company's eTEX Finley layering piece is made from a bamboo-polyester blend.

He thinks my helmet's sexy: Guys might want a macho- looking helmet, but women like things a little more girly, which is why Carrera's flower-bedecked model is sure to cause some double-takes. Other helmets with such feminine details as crystal trim and patterned chin flaps show that the headcovers can be both functional and feminine. Novelty motifs were also show by Nutcase, which did a plaid design and crazeeHeads, which showed whimsical cartoon-inspired helmet covers for kids.

Socks appeal: Socks don't get the credit they deserve for keeping feet warm and dry inside ski and snowboard boots. Manufacturers like EuroSocks have feet covered with Digits Silver Ski Socks, $34, an anatomically correct design made from antimicrobial fibers designed to keep feet odor- and bacteria-free. Labeled with a R or L for right and left so you get them on the correct feet, the socks have padded foot beds, elasticized arch suppport and padded heel cups.

Details, details: It's the little things that set outerwear apart for next season. Quilting — often multiple types on a single jacket, as shown by Skea — belts, grommets and studs and unusual snap treatments are among the ones that caught our eye. Asymmetrical zipper placement, form-fitting silhouettes and contrast printed linings are other things appearing in numerous lines.

Apres ski: When you look good on the mountain all day, there's no need to leave that style behind after the lifts close. Unadorned Uggs don't hold a candle to Australia Love Collective's line of sheepskin boots trimmed in fox fur and chains, ribbons and laces, $225-$425.

If funky is more your style, Rubber Duck has a full line of snow joggers and warm nylon boots. Some are a little "Napoleon Dynamite," others are plaid or in shiny finishes, $90 to $120.

Layered effect: Sure you can pull on any old turtleneck, but why not make the piece you wear under your parka more interesting? Boulder-based Neve's Prima Belle collection of knits is in a silk-merino wool and Lyrcra blend and features retro ski motifs, animal prints and polka dots, $80-$120.

Blue Breeze Odor-Eliminating Sportswear

2009-01-29T01:31:00.001-08:00

Active sports and fitness programs involve lots of good, healthy perspiration, but odors are not welcome in most social situations. Applying chemicals to the skin can cause irritation and block natural pathways for the body’s cooling and cleansing systems. The quandary; “work out -- or smell clean?”

A brand-new odor-eliminating technology from Japan solves that dilemma. Blue Breeze t-shirts, socks, sportswear and towels let the active person work out without worry as the natural cotton fibers wick away sweat and neutralize elements that cause what is often termed “body odor.”

“Sweat is actually odorless,” explains Blue Breeze Arnold Yoshida, President of FMJ USA Corporation. “Bacteria on the skin react with sweat, creating sour or ammonia-type odorants. Blue Breeze neutralizes those substances, rendering the sweat odorless once more.”

Blue Breeze t-shirts, socks and headbands and caps keep expensive sports gear in tip-top condition by preventing odor formation. At the same time, skin stays healthier with the slightly acidic pH of Blue Breeze fibers—the optimum environment for human skin—preventing rashes, infections and even unattractive sock imprints on the legs.

Dancers love the freedom they have with Blue Breeze. “Feet are so important,” choreographer Lan Lee asserts. “For a dancer, being able to keep the feet warm, dry and comfortable can mean the difference between dancing your best or dancing in pain. Blue Breeze socks keep feet and dance shoes in top shape. And using the Blue Breeze sweat bands and towels lets the dancer stay fresh even during intense periods of training and performing.”

Blue Breeze caps help keep protective headgear odor-free. Football, baseball and hockey players, competitive equestrians, cyclists and motor sports enthusiasts spend long periods in hard helmets under grueling stressful conditions. Blue Breeze comfortable skullcaps keep sweat—and odors—away, letting the player focus on more important goals.

After hard physical exercise, Blue Breeze towels and washcloths are perfect for cleanup, but also keep locker and sports bags fresh-smelling. And to revive the fabric’s odor-eliminating power, just toss it into the washer and dryer, with a normal wash. It keeps working--virtually forever.

Blue Breeze products work naturally, reducing dependence on chemicals and cleansers that can harm the skin and respiratory system as well as the environment. Also, they free up busy professionals who can now grab a workout during the day and return to work smelling and feeling great.

Winter sports are even more enjoyable with Blue Breeze accessories. Ski boots, skates and even the high-fashion boots worn in and out of doors stay in pristine condition with Blue Breeze socks. And the headband and cap keeps ears and head warm on the slopes, even as they keep skin and hair odor-free.

Blue Breeze products are an investment in one’s health, allowing users to pursue fitness training in confidence, eliminating odors without any harsh chemicals. Feel great—and smell wonderful—secure in the knowledge that your active lifestyle doesn’t create pungent odors, and your sports equipment is just as fresh as you are.

For more information about Blue Breeze products, check the website: www.bluebreeze.us

Jerseys: a fashion must for both ladies and gents

2009-01-27T22:33:00.000-08:00

With the Super Bowl drawing near, Penn State students are getting ready to gear up and represent their team of choice.

Jerseys have pervaded every aspect of fashion. From Beaver Stadium to the Marc Jacobs runway, the sporty style makes a bold statement about what you stand for and which team you support.

There are many aspects that are important to consider when buying a jersey, such as the size, style and player number.

"One of the biggest things about buying a jersey is buying it one size bigger so that people can layer under it," Matt Germino, sales floor manager of The Family Clothesline, 352 E. College Ave., said. "That way it's not rendered totally useless when it's cold."

The player's number is also important when buying a jersey. Although the NCAA doesn't permit colleges to print players' names on the back, people choose numbers based on players' statistics and years of eligibility, Germino said.

Men's jerseys are typically made larger and roomier so if girls don't buy jerseys tailored to women, they usually buy youth jerseys that are slimmer and shorter to fit better, said Glenn Barker, sales associate at Rapid Transit, 115 S. Allen St.

"You can make jerseys whatever you want them to be," Gabriella Griffith (freshman-civil engineering) said. "I'm a real girly girl so if it's warm out I like to wear my jersey with a jean skirt or colored shorts, but if it's cold I usually just wear jeans and a long-sleeve shirt underneath."

It's important to look at the brand of the jersey, because Alex Cohen (sophomore-marketing), a member of Paternoville and Nittany Nation, said not all jerseys are made equal.

"Jerseys are important because it's the most recognized symbol of your team," Cohen said. "When I am going to buy a jersey I look for one that has a specific meaning to me, like the Rose Bowl patch, because of what it signifies."

Besides the significance of patches, price is also an important factor.

Sports jerseys are expensive depending on how authentic they are, but fans are willing to dish out the money to wear something the players are wearing, Cohen said.

"I tend to buy more expensive jerseys for the teams I care more about," Alyssa Dilsaver (sophomore-engineering) said. "My Penn State jersey was expensive but my Eagles jersey was pretty cheap."

Greg Norman Collection introduces Fall Collection

2009-01-15T18:04:00.000-08:00

The Fall 2008 Collection from Greg Norman Collection, leading worldwide golf inspired lifestyle apparel and accessories brand, is nothing less than polished.

Greg Norman Collection continues to maintain its position as a global leader of golf-inspired sportswear that combines Performance, Luxury and Style. The Collection has a variety of dynamic, performance driven and luxury touch styles which include the Essentials, Performance, Classics and Fashion categories. Each of these styles carry their own signature fashion, technology based performance, comfortable feel and fit.

The Fall 2008 Essentials offering is part of its commitment, as it brings a variety of innovative products with updated styles for the season. Continuing its pledge to improve, Greg Norman Collection introduces pima modal sweaters in this season. These are not typical golf sweaters rather luxury sportswear pieces designed with the golfer in mind. A blend of mercerized pima cotton and Modal® promises softness on the first wear and the softness remains even after repeated washings. The styling is subtle yet seen with detailed stitching on neck, cuffs and hem.

In this winter season, the brand introduces a variety of cotton sweaters to choose from. Cotton sweaters look every bit as elegant as their wool counterparts; however they aren't itchy and it’s a great way to stay warm, look great and be comfortable. Another big plus for Greg Norman sweaters are that they are all machine washable. It's never itchy, always soft, stays bright and remains fresh through many wearings and washings.

As the demand for performance continues, Greg Norman Collection maintains its distinction among the competition with unparallel innovations using superior microfilament yarns unique to the market. Play Dry ® technology pulls away moisture from the skin—transports it to the garment’s outer layer—eventually evaporating into air. Play Dry is easily cared for, feels good against the skin, and looks great on and off the course. You stay cool, dry and comfortable. Performance from GNC promises- Moisture wicking, Quick penetration and dispersion, Pill – resistance, Saturated color, Easy- care characteristics and UPF protection.

Also a part of season collection is Fashion group with its inspiration from Saint – Germain and Cote D’Azur. Situated on the left bank of Paris, the neighborhood of Saint-Germain is a destination that will charm and provoke a sense old world style. A distinct mix of artistry is found among the always - open narrow market-lined streets from Parisian cafes to the scenic Jardins du Luxembourg. Cote D’Azur, the French Riviera, from Saint – Tropez to Monaco, is the ultimate resort destination known for upscale life and a connection to elite Hollywood. With Mediterranean Sea as its background, picturesque blue ports cover the coast as high villages above offer incomparable views of sun-drenched beaches.

The outlook which Greg Norman Collection has put into its Fall 2008 Collection is grand, creative and remarkable. Available at Greg Norman Collection stores, the prices of the collection range from Rs.650/- to Rs 12500/-.

Le Coq Sportif comes to the region

2009-01-13T00:20:00.000-08:00

Le Coq Sportif, the leading French sportswear brand with a rooster crowing in its logo, was launched at a glittering event at Club Alpha, Le Meridian Hotel, Dubai.

The company founded in 1895, has been producing sports equipment such as shoes, shorts and T-shirts and derives its name from the Gallic Rooster, a national symbol of France. These sporty products will available across leading sportswear outlets in the UAE and KSA.

The Le Coq Sportiff brand has been brought into the Middle East by Urban Gear LLC, a well known distributor of Sports & Lifestyle products, with a strong presence in UAE & Saudi Arabia.

The Le Coq Sportif brand has a rich history/heritage behind it. The company has had sponsorship deals with many well-known soccer clubs such as Sheffield United, Wolverhampton Wanderers, Carlisle United, Queens Park Rangers (until the end of 2007/08 season, Manchester City (as of 2007-08), and Hibernian. Amongst the cycling teams, the brand sponsors the Quick Step-Innergetic and Team Milram. Le Coq Sportif also provided the technical sports kit to Team Tottenham Hotspur that won the FA Cup in 1981.

As for the FIFA World Cup of 1986, the sports kit for the winning team Argentina, was provided by none another than Le Coq Sportif. It currently supplies the sports kit for the national football team of Algeria and it has an endorsement deal with NBA Basketball star player, Joakim Noah.

Most recently it was announced that Le Coq Sportif starting the 2009-2010 season will provide the T-shirts for the Everton Football Club Players.

Commenting on the launch of Le Coq Sportif in the region, Mr. Sebastien Jarrot –Manager, International Business at Le Coq Sportif said: “At Le Coq Sportif, we relentlessly re-assess our approach and corporate policies, which are based on the guiding principles of diversification. Thus, we see the Middle East region, in tune with our objectives and particularly the UAE and KSA region as an important market for us as we see a growing need for a sporty lifestyle brand.”

He added further, “The Le Coq Sportif brand is based on heritage, elegance, passion, sincerity and distinctiveness, thus will fulfill the desire of the highly fashion conscious GCC customers."

Speaking on behalf of Urban Gear LLC, Mr Syed Basha, Executive Director said, “At Urban Gear our objective is to ensure that some of the finest brands in sportswear are available in this region. We are certain that Le Coq Sportif will be well-accepted by the GCC customer and the brand will find a strong footing in the region.”

The Le Spotif Brand will offer a range of sports equipment for both men and women ranging from Shoes, Shorts, T-shirts, Knitted Jackets and Sports Bags.

New Sports Style

2009-01-13T00:17:00.000-08:00

It’s time to give your 2009 fitness regime a serious kick-start with some stylish togs.

New fitness gear can provide the motivation you need to pound the pavements, hit the pool or tackle the gym with gusto.

What’s more, sporty style is having a moment on the catwalks too. Gucci, Chloe and Preen all showed off sexy sportswear-inspired pieces in their spring/summer collections.

Proving her designer sportswear is practical as well as stylish, Stella McCartney also enlisted the help of Olympics Team GB to model her new S/S09 collection for Adidas.

Whatever your activity, whether you want to shed the post-Christmas calories or keep up with the hottest catwalk looks, sportswear is where it’s at.

Emma Matthews, womenswear buyer for JD Sports, says comfort is key.

“To make the most of your money, try to buy outfits that are multi-functional and can be used for a number of activities.

“A versatile kick flare is a good investment and you can always update your outfit with a less costly new tank.”

Here’s how to pick up the fashion pace for the new year in sporty chic.

Sportswear for active adults goes hi-tech as Vital eco-wear redefines fit-for-purpose design

2009-01-06T21:59:00.000-08:00

Vital eco-wear is developing innovative fabrics incorporating state-of-the-art, bio-functional fibers to produce garments that introduce a new level of fit-for-purpose sportswear. Employing techniques based on nano-technology, computerized body mapping, and the textile industry's latest equipment for seamless manufacture, Vital eco-wear sportswear is designed to meet the particular needs of the type of sport engaged in, reflected in its 4 product lines. But more than this, each garment incorporates different combinations of fibers and knits to respond to the varying needs of different parts of the body. "Whether the particular body area needs extra support, enhanced stretch, or extra ventilation, the garment will be designed to seamlessly match every need," says Talya Hanan, textile expert andVital eco-wear CEO and founder.

Fabrics custom designed for performance

Each ofVital eco-wear's 4 product lines - Yoga & More, Workout & Fitness, Outdoor Action, and Winter Sports - feature custom designed fabrics:
Yoga & More garments are made from ecologically-friendly fabric eco-DEOSOFT - a super-soft fabric containing natural bamboo fibers with anti-bacterial properties that keep the garment naturally fresh and deodorized, while the fibers' micro-gaps let the skin breath. The new Workout & Fitness fabric, eco-COMFORMANCE, consists of bamboo, micro-polypropylene and elastin, offering high performance with enhanced comfort. In addition to the natural fibers' anti-bacterial properties and micro-gaps that let the skin breathe, extra elastin gives these garments the needed elasticity for stretch and control. Outdoor Action garments are made from eco-AERODRY - an eco-friendly fabric based on recycled materials, using activated carbon from coconut shells. This gives the fabric high performance properties including wicking, or drawing moisture away from the skin for quick evaporation on the fabric's surface, odor absorption, and even natural UV protection. eco-AERODRY is designed to keep the wearer cool, dry and fresh. To meet the needs of Winter Sports, geared toward a more extreme form of outdoor sports, Vital eco-wear developed eco-THERMAL, a fabric consisting of BeCool™ polyamide, polypropylene and elastin. In addition to its advanced temperature regulating properties keeping the body dry and warm, Winter Sports garments include seamlessly built-in areas of extra protection and 3D stretch.

With a further range of innovative fabrics under development, Vital eco-wear plans to incorporate advanced copper fibers that offer skin-soothing and enhancing properties, with further fabric development even looking at options for medication-delivering fibers.

The first to target today's growing population of active adults, Vital eco-wear offers solutions that meet the sportswear needs of this market niche, while satisfying their sophistication regarding advanced apparel. The combination of computerized body-mapping and seamless manufacture allows Vital eco-wear to produce a line of uniquely customized sportswear combining bio-functional fabrics with optimal user comfort. Vital eco-wear looks forward to redefining standards of high performance, fit-for-purpose sportswear.

Fall Winter 2008 Collection of Reebok

2008-11-12T17:49:00.000-08:00

Reebok India, world’s leading sports brand launched its Fall Winter'08 collection at F-Bar, Ashoka Hotel. The much awaited fashion presentation by the top models of the fashion industry along with International Tennis star, Nicole Vaidisova and India’s leading tennis player Sunitha Rao gave Delhi a sporty, energetic and never before fashion experience. The presence of the sport stars walking on the ramp along with super models like Indrani Das Gupta, Sonalika Sahay and Krishna among others added more glamour and charm to the evening.

On this occasion Subhinder Singh Prem – Managing Director, Reebok India said “We are really excited to have Nicole in India. She is an epitome for strength and versatility and I am sure she will be a source of inspiration for all budding talents. She is here to unveil the Reebok Fall Winter'08 Collection and will walk the ramp in our tennis collection. We are proud to have technologically advanced products that an athlete can wear to enhance his performance. With award winning technologies like Hex Ride, Smooth Fit, Kinetic Fit etc we are able to support athletes with products that help them to outperform. This fashion show is an opportunity for us to showcase the best of our sports collections. We will be presenting our tennis and fitness collections today evening. As market leaders we believe in chartering new territories and we hope to do so by introducing “playgear” – trendy fitness collections comprising of tennis dresses and training gear that is comfortable yet stylish and follows the unique mantra of “my clothes make my work-out fun”.

The evening started with a line-up of Reebok's tennis and fitness collections. In line with the brand's philosophy of making fitness fun there was a power packed performance by an acrobat artist followed by a line-up of the winter collection of Reebok. Since there is no better season than now for a good game of tennis Reebok unveiled their tennis collection to help sports lovers enjoy a dash across the court. With high technology silhouettes and eye-catching designs, this collection truly exemplifies the spirit of Tennis with prominent colors being white, cilantro leaf and honest blue.

The evening was made special with Nicole Vaidisova's presence on the ramp. Nicole took the professional tennis world by storm in 2004, becoming the first player in Tour history to win two titles in her rookie year. She has six singles titles under her belt already and at just nineteen years of age, Nicole exudes an unparalleled confidence and persona.

On the occasion of the fashion show, Nicole said “I am really thrilled to be in India for Reebok. It is a brand that I endorse. And am really grateful that it has always been right there for me, making sure I had the top-of-the-line performance gear. On the court I use the Reebok KFS (Kinetic Fit System) tennis outfit which facilitates fluid and quick movement and I train with Reebok’s Hex Ride as it keeps me really comfortable and stable during my long and intense practice hours.”

Adidas Climaproof Storm 3-Wayle Jacket

2008-10-19T22:19:00.001-07:00

A golfer's day on the links might be affected by wind, rain or cold ... or all three. And "three" is the magic number for the adidas ClimaProof Storm 3-Way Convertible Jacket, which can be worn three different ways: long sleeve, short sleeve or vest.

"Our ambition was to reinvent the rain jacket to make it more versatile, so it can be worn in a variety of conditions, and to make it less restrictive, so that every type of shot can be executed with absolute freedom," Tiss Dahan, adidas Golf's senior director of apparel, is quoted as saying in a news release about the jacket.

The jacket includes a thin compression wrap inner layer that provides warmth and increased support while removing the need for a liner, making the jacket less bulky.

The jacket's convertible sleeves include stretch-elbow articulation and shaped and ajustable cuffs. An inner collar flips up; the zipper is waterproof so no need for a storm flap. There is a concealed internal pocket and concealed venting, plus silicone grippers on each shoulder to help prevent your golf bag from sliding off your shoulder.

Also new are the adidas ClimaProof Storm Pants, which match the jacket. The adidas ClimaProof Storm 3-Way Convertible Jacket comes in black, zinc-black and Barez, and in sizes S, M, L, XL and XXL. It comes with a three-year waterproof warranty and is available at retail as of this writing with an MSRP of $275. The matching storm pants carry an MSRP of $170.

Official Pro Sports Adds Fall Line Up of MMA Clothing, UFC Gear plus Fight & Sports Apparel

2008-09-28T19:01:00.000-07:00

Official Pro Sports, a leading retailer of professional sports apparel and equipment today announced the additions of numerous MMA clothing lines, new NFL apparel items as well as NCAA merchandise, providing hundreds of items for sports fans and athletes alike.

"With the increased following of mixed martial arts, we understand that the growing demand for MMA clothing and UFC gear is not just spurred by another trend or fad sport," stated Keoki Kaine, spokesperson for Official Pro Sports "Our mission is to bring competitive prices and top brands for MMA clothing to mainstream consumers as well as competitive athletes. In addition, our five dollar domestic shipping promotion provides even greater value, especially with recent changes in the national economy," Kaine concluded.

Highlighted this month are featured fighters UFC Champion BJ Penn, WEC Champion Urijah Faber, and the Legendary Iceman Chuck Liddell. Shoppers can get their official signature or blast shirts or picture shirts online at www.OfficialProSports.com.

The very nature of mixed martial arts brings a new audience to the rapidly growing sport. By combining various fighting techniques such as the standing moves of boxing, striking and kicking to on the ground grappling moves performed in jiu jitsu and wrestling, MMA athletes and fans have grown in international popularity like no other sport in recent years.

Official Pro Sports brings a full line of top brands of MMA clothing and UFC gear including leaders like: Punishment, Sinister, Cage Fighter, Triumph, Toe 2 Toe, and Soldier among others. As a full contact combat sport, its important to have quality fight gear and clothing that will withstand intense competition, look good on both fans and fighters. From gloves, shorts, and head gear to t-shirts, caps and more, Official Pro Sports provides everything you need to "keep it official" in the cage, ring or walking down the street.

Featuring premier MMA clothing companies for mixed martial arts and UFC gear, Official Pro Sports brings MMA fans and fighters the very best and highest quality MMA gear available. As an added bonus, Official Pro Sports offers five dollar shipping on all United States orders and seven dollar shipping to all Canadian orders. With new brands added regularly, inventory represents the sports apparel and equipment that drives the sport of mixed martial arts from a niche sport to mainstream competition. For more information on Official Pro Sports, please visit http://www.officialprosports.com.

Orlando Magic's New Uniforms

2008-09-23T19:16:00.000-07:00

The long wait is now over and we finally got the new uniforms of Orlando Magic. September 23, as Orlando celebrates its 23rd anniversary season, was the day of its launch. These new uniforms, which were designed in partnership by the Orlando Magic, Adidas and the National Basketball Association, celebrate the past by returning to pinstripes.

They were unveiled by Dwight Howard, Rashard Lewis and Community Ambassadors Nick Anderson and Bo Outlaw. As part of the ceremony, Orlando Mayor Buddy Dyer presented Howard with a key to the city in recognition of him winning a gold medal as part of Team USA at the Beijing Olympics.

As you can see, it looks like their previous uniforms. The main thing that is noticeable is its tapered pinstripes. Also, the arm-hole detail borders were removed. The road uniform is the same vivacious blue and white remains to their home jerseys with Magic as their front text.

Oakley's Gretchen Bleiler Signature Series Collection

2008-09-15T21:41:00.000-07:00

Oakley, the global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear, has revealed its snowboard apparel line.

"Predictably, we wanted more. Style. Attitude. Function. More – across the board – that couldn’t simply be explained by conventional mechanisms of cause. The effect? The Gretchen Bleiler Signature Series Collection."

The collection will include women's technical outerwear, lifestyle apparel and accessories, available from this fall. Based on the company, this is the first time for Oakley to release an apparel series inspired by a single athlete.

This also puts an edge on classic styling by blending subtle lines with bold details. Bridging the gap between form and function, every detail in the line embodies Gretchen's spirit. From the most desirable technical outerwear to the lightest organic cotton tees, there's a sense of rhythm that mirrors a smooth ride down the mountain. Antique brass hardware adds personality to functionality, but the line is still highly technical with up to 20,000mm breathable waterproofing in performance pieces.

For more information including pricing of the new Gretchen Bleiler Signature Series Collection, visit www.oakley.com/women/gbcollection..

Y-3 Adidas Spring Summer Collection 2009

2008-09-14T07:02:00.000-07:00

Sport, simplicity, comfort and ease of dressing were the key themes of the Y-3 Adidas clothing collection. Another successful release for Adidas and designer Yohji Yamamoto - the 2009 Spring/Summer collection - as Adidas waves its 60th years in sportswear industry.

This season saw simplicity and low key definition. Yohji Yamamoto paid subtle tribute to the 3 stripes which popped up throughout the collection on clothing and footwear. Yohji reinterpreted the 3 stripes through various graphics for both men and women, our favorites being on the sports shoes.

Shrunken black vests were paired with slouchy trackie-bottoms, easy nylon anorak coats with running shorts and hooded robes with jogging pants or pencil skirts.

Another thumbs up for Adidas... Another way to look sharp yet sporty and casual.

Lacoste Spring 2009 Clothing Collection

2008-09-11T03:16:00.000-07:00

Check out Lacoste Spring 2009 collection showcased at the New York’s Fashion week!

The runway was invaded by arrogant models in catsuits or shorts with hoods in aggressive reds, oranges, yellows and apple green, as if the house’s crocodile logo was prepared to use its jaws to conquer a bigger share of the wealthy 18-21 market.

Blonde model twins, body suits and checkerboard bikinis - Lacoste's crocodile had a good day. These designs are inspired by chirping, olive tress, cool breezes and couples by the pool and a creation of designer Christophe Lemaire. Think dusty pink and clay-colored maxi-striped menswear-style button down shirts, fabric Grecian sandals, white cotton pants with white short-sleeve tunics topped off with rolled turbinettes.

It looks great, bold and viciously sporty. A clothing collection thumbs up for me.

Cole Haan to Launch New Sports Clothing Collection With Maria Sharapova

2008-09-08T23:01:00.000-07:00

Cole Haan, a wholly-owned subsidiary of NIKE, Inc., announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new sports clothing collection for Spring 2009, rooted in sport and remixed with fashion.

Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing of Cole Haan's authentic craftsmanship and Nike's sports innovation. The collection introduces new technologies like Flywire which build on the successful Nike Air franchise by recasting them into fashion-forward designs.

The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories, and features international tennis champion Maria Sharapova. This lifestyle fashion collection will encompass day to evening silhouettes in both the footwear and accessories categories.

"Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique," said Cole Haan Chief Executive Officer James Seuss. "We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan's history of craftsmanship with Nike's tradition of high-performance innovation."

Maria Sharapova, 21, is a triple Grand Slam winner who has a longstanding passion for style. She will step into the role of collaborator for the Fall 2009 season.

"Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product," said Sharapova. "I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history."

For Spring 2009, Cole Haan Sporting will embody sport style with a collection inspired by nautical, court, track, and golf. The women's footwear collection includes elevated wedges, chic flats and sleek sandals. Signature men's styles include the brand's iconic boat shoe and edgy lace-ups in bold color palettes paired with classic neutrals.

This new sports clothing collection will continue to showcase Nike Air, an innovation that has enabled Cole Haan to redefine luxurious style and comfort. Outside, the styles are pure Cole Haan, luxurious and fashion-forward; inside, they share Nike's innovative technology that debuted in Beijing.

The accessory collection encompasses a range of silhouettes from a tennis racquet bag to a versatile duffle. Continuing to weave style with innovation, the accessories will be created from recycled plastic bottles and will be trimmed in vegetable chrome-free leather. Cole Haan Sporting will be sold at Cole Haan boutiques worldwide, luxury department stores and on colehaan.com. Price points range from $115 to $200 (footwear) and $225 to $550 (accessories).

Success of the Olympics Sparks Sports Clothing Sales

2008-09-07T19:00:00.000-07:00

The Olympics has sparked sports clothing sales despite a sagging economy. The British Olympic team success has inspired consumers to purchase sports and fitness clothing and equipment. Households have been cutting back on spending and only purchasing necessities which has resulted in declining retail sales for durable goods and non-essential house wares. But the Olympics have reversed a downward trend that has lasted for 3 months.

The Experian national retail footfall index actually rose in August by 3.9% when compared to July. The 3.9% reflects an increase of .4% for the prior 12 months. Consumers have been purchasing equipment such as bicycles and exercise equipment. They have also been purchasing fitness clothing including t-shirts, shorts,polo shirts and sweatshirts. Much of the buying has been done online. Online purchases for all purchases have increased by 3.5% from this same time last year compared to this year, whereas sports and fitness online purchases increased 36%.

This increase was welcomed by fitness equipment and clothing retailers who are now hoping the trend continues. An event such as cycling, which was handily won by the British cycling team, has inspired consumers to purchase bicycles. The sales of the BMX are up. Robin Goad of Hitwise said, "It is likely that shopping visits to out-of-town locations were helped by the resurgent interest in sports and fitness products."

There is speculation that retail sales in general will continue to fall as a result of economic conditions. But sports and fitness retailers are hoping the spirit of the Olympics will live on in terms of increased sales in fitness equipment and clothing. Many sports clothing items are inexpensive and so are not as subject to consumer spending cutbacks. Retailers will be anxiously watching to see how consumers respond to credit crunches over the next 12 months.

Serena and Sharapova US Open Clothing Collection by Nike

2008-09-05T01:07:00.000-07:00

The US Open attracts a large number of tennis lovers every year to the heart of Queens NY. Whether it be homegrown New Yorkers or Hollywood’s finest…everyone falls victim to the lavish green court of the US Open. Nike athletes Maria Sharapova & Serena Williams have developed new fresh looks for this years U.S. Open. Sharapova’s "Day & Night" dresses feature key materials that we chosen for moisture management, comfort, and strength. The Sharapova U.S. Night Dress is made up of two layers, which feature a sleek & yet body forming lightweight jersey. Leaving the outer layer, permanently pleated and features a Dri-FIT premium lightweight jersey, allowing the dress to be fluid with controlled movement. Taking cues from the red carpet and the runway, Maria’s color palette for the night dress is black adorned with gold accents.

As for the Sharapova U.S. Day Dress, it provides world-class support with a bodice fitted top, black stretch velvet waist details, sheer conchord fabric overlay in the skirt to add depth and movement, and a black seamless short, letting female tennis athletes elevate their game without sacrificing freedom of movement or fashion. The Sharapova U.S. Day Dress is currently available for $95 and the U.S. Night Dress is also available for $110.

Sharapova Day Dress

Sharapova Night Dress

As for my girl Serena Williams, her ensembles during the US Open are always a topic for discussion in my camp. Seeing as though Serena is a "show stopper" in every sense of the word her U.S. Open Collection is nothing to play games with! Especially the Serena Court Day Dress which is currently available for around $100, features the same Dri-Fit material and is perfect for any athlete.

Serena Day Dress

All of these are available at Nikestore.com

Sears Sports Clothing Collection - US Army inspired

2008-09-03T19:31:00.000-07:00

Retail giant Sears is set to launch a new collection of men's, women's and boys' sports clothing inspired by the US Army's First Infantry Division.

The October debut of the All American Army Brand sportswear collection in 550 Sears stores across the US and on Sears.com marks the first time that the US Army has officially licensed the use of its marks and insignias.

The First Infantry Division collection, which Sears said was "inspired by the oldest division of the US Army", includes T-shirts, hoodies, denim and outerwear, with prices ranging from US$11.99-119.99.

"Embracing the diversity of the US Army through various Divisions, each Army Brand sports clothing collection will be comprised of authentic lifestyle reinterpretations of the supreme fit, classic design and rugged performance of regulation uniforms and military issued gear," said Robert McGuinness, a Sears executive.

The licence fee paid by Army Brand is used to support programmes that benefit the well-being of troops and their families.

"Over the years, military-inspired clothing has played a distinct role in shaping fashion trends," said Craig Israel, president of Sears Apparel. "We are now able to exclusively offer a line that is pure to the origins of that inspiration."

The brand is set to take a prominent role in Sears' Fall Forward fashion exhibit, held on 10 September during Mercedes-Benz Fashion Week. A range of related marketing campaigns will follow, added Israel.

An authentic women's sports clothing

2008-08-31T19:55:00.000-07:00

While watching the television last night, I happened to switch the channel to a replay show of woman's basketball event between the team USA and team Australia. Well it's been very obvious, while Lisa Leslie (one of the famous WNBA player) and the rest of USA Team pouring out their best, that this will be a medal for USA, another this captures my mind and made me scramble and think to create this one... It's the very sexy sports outfit of the Australian team.

It's been my first time to see a basketball team clothing up with this authentic sportswear. They were able to surpass the typical 'tomboy' look for basketball. With this uniform they're for sure look more outstanding , more feminine and, I will admit it, they look like bomb and hot girls playing with this great clothing! Plus it really complements with their light color that's why I was awed by their look. But nevertheless I am still grateful to see such a wonderful women playing with wonderful sports outfit with the not so feminine sports.

I wonder how about the USA team? Why don't they try to have this kind of sportswear. I feel it will be comfortable for them.

Polo Ralph Lauren - 2008 US Open Clothing Collection

2008-08-26T22:48:00.000-07:00

2008 US Open is finally up and Ralph Lauren collection goes within the competition. Launching their sports wear collection, the U.S. Open-Polo Ralph Lauren merchandise includes tennis shirts, shorts, skirts, and warm-ups. Also part of this will be the Ralph Lauren Classics, including Polo shirts, oxfords, and chinos.

Here's the list of their collections

Official limited-edition US Open jacket in featherweight technical softshell with strategic graphic engineered mesh for superior ventilation.

Two-way zip-front with mockneck collar. Long seleves have mesh insets under each arm. Contrasting left sleeve with textured screen-printed RLX logo.

Banded neckline, cuffs and hem. Zip hand pockets, concealed vertical zip chest pocket.

Graphic mesh at the lower back with contrast tipping at the hem.

96% polyester, 4% elastane. Machine washable. Imported.

Official limited-edition US Open classic-fitting, short-sleeved polo shirt in breathable cotton mesh.

Applied contrasting stripe at the shoulders.

Two-button placket, ribbed armbands, uneven vented hem.

Our embroidered Big Pony and applied "US Open 2008" patch accent the chest.

100% cotton. Machine washable. Imported.

Official limited-edition US Open short-sleeved polo shirt, cut for a trim, modern fit with higher armholes and a shorter hem than the classic in breathable, durable cotton mesh.

Two-button placket, ribbed armbands, uneven vented hem.

Our embroidered Big Pony accents the chest.

Applied "US Open 2008" patch accents the right sleeve.

100% cotton. Machine washable. Imported.

Official limited-edition US Open short-sleeved polo shirt in moisture-wicking microfiber, knit with a hint of stretch for an athletic fit.

Concealed two-snap placket, ribbed polo collar with contrast tipping.

Hemmed sleeves, contrasting mesh ventilation panels at the back yoke, sides, shoulders and top-sleeves. Even-sewn hem.

Screen-printed Big Pony accents the left chest. Screen-printed "US Open 2008" flaming ball logo at the right sleeve.

92% polyester, 8% elastane. Machine washable. Imported.

Official limited-edition US Open colorblocked short-sleeved polo in high-tech, breathable fabric with strategically placed micro-jacquard insets for maximum venting comfort during high-impact training.

Ribbed polo collar with contrast tipping and concealed two-snap placket.

Sewn cuffs and even hem.

Big Pony screen-printed at the back and left chest. Screen-printed "US Open 2008" with flaming ball logo at the right sleeve. RLX logo is subtly woven into the lower back mesh.

55% cotton, 45% polyester. Machine washable. Imported.

Official limited-edition US Open short-sleeved T-shirt in lightweight cotton jersey, cut for a classic, comfortable fit.

Ribbed crew neckline, sewn sleeves and hem.

Silhouetted players and "US Open 08" graphics screen-printed at chest.

Screen-printed pony accents the back.

100% cotton. Machine washable. Imported.

... visit Ralph Lauren for more details.

Reebok Classic to showcase sports and fashion

2008-08-21T23:26:00.000-07:00

Reebok, the leading sports clothing brand is set to tap the Indian market with the launch of their new lifestyle vertical Reebok Classics. Reebok Classics is the recent format of lifestyle stores by Reebok carrying edgy and stylish collections from the domain of Reebok International like the Classics collection, DGK, Evolution and NFL and few of Indian origin like the Dance inspired collection being promoted by Bipasha Basu, Dhoni 7 collection designed with inputs from MS Dhoni himself and Fish Fry for Reebok designed by Manish Arora.

Reebok Classics Stores offer the consumers a unique experience of energized style and houses collections that have been inspired from contemporary trends relevant for the youth of India. To bring Reebok Classics closer to the youth, Reebok has brought together Yuvraj Singh and Bipasha Basu for the first timer ever.

On the occasion of the launch Subhinder Singh Prem – Managing Director, Reebok India said, “As fashion takes a new connotation with being ‘fun’, ‘savvy’, and ‘futuristic’, Reebok is introducing sports inspired style to help up the ‘cool quotient’ of our young consumers. Reebok Classics Stores fuse sports and fashion to offer the consumer a unique fashion experience.

We are bringing forward four upcoming trends for the youth in the Fall Winter’08 collection. We have nearly 20 Reebok Classics stores across the country already and we plan to take the figure up to 75 stores by the end of the year. We will also undertake a unqiue marketing approach to promote the Reebok Classics stores. Our brand ambassadors Yuvraj and Bipasha are both youth icons who represent high decibel style quotient while also representing the synergy between sports and style.”

The Reebok Classics stores would house the Street Style Collection, Dance inspired collection NFL fan gear, etc for men and women as part of the Fall Winter ’08 Sports Style collection.

Talking of the collection Bipasha Basu said, “You can call these collections a confluence of sports and style. The dance inspired collection that I loved has interesting neck designs, shimmer and style, which gives it a very Club look. There is also dance inspired fashion footwear collection which is available in satin materials with shapely contours and loads of colours.”

Commenting on the DGK collection, Yuvraj Singh said, “The Street Style collection has loose T shirts in grunge colours matched with a cap and cargos for the comfortable yet cool look. Sleeveless Hoodies with bold prints makes for an ideal winter collection with just the right mix of keeping you warm yet stylish. I can associate with it as that’s the kind of clothing I like to wear off-field - Cool, trendy yet comfortable.”

New sports attire of New Orleans Hornets unveiled

2008-08-21T19:16:00.000-07:00

The Hornets unveiled updated logo modifications and new team uniforms. The new designs were created in collaboration with the Hornets, the NBA and adidas, and are inspired by the emblems, colors and textures that New Orleanians and people around the world associate with the city of New Orleans. With pinstripes, darker colors and "Mardi Gras gold", New Orleans Hornets forwards Morris Peterson and Julian Wright walked across a raised stage Wednesday, modeling the new uniforms during a news conference at a French Quarter jazz club.

Hornets also unveiled some new logos. The first one below is the Fleur de Bee that was introduced last season. The second logo is an updated version of the traditional Hornets logo, while the third is "NOLA horn" featuring the city's abbreviation and a Mardi Gras gold trumpet.

The Hornets uniforms maintain consistency with the logo identity, using the same logos, fonts and colors. “New Orleans” will still be featured on the front of the home and away jerseys, making the Hornets one of only two NBA teams to wear their city’s name on the front of both jerseys. The “Fleur-de-bee” is featured on the side of the shorts and on the center back of the neck of the jersey. The NOLA horn is placed on the back of the shorts. The home (white) and road (Creole blue) uniforms also feature pinstripes, which provide a bit of jazz flair as well as pay tribute to the 20 years the Hornets franchise has been in existence. In addition, the team’s second road uniform has been retired.

The entire launch event was featured on Hornets.com in a live stream. New merchandise featuring the new colors and logos will be available immediately at the Hornets Nest team store as well as online at NBAStore.com.

Minnesota Timberwolves unveils their new 2008 - 09 NBA Uniforms

2008-08-19T00:24:00.001-07:00

In anticipation of the 20th season of Minnesota Timberwolves basketball, the Timberwolves today unveiled new home and road uniforms for the upcoming 2008-09 NBA season. The new-look uniforms, designed in partnership by the team, adidas and the NBA, were displayed publicly for the first time at the IDS Center's Crystal Court.

Home uniforms

• Primary color remains white
• "Timberwolves" changes to "Wolves"
• Timberwolves trees appear on the side of the uniform under the arms and on the side of the shorts
• Wolf head logo on back of neck
• "Minnesota" now appears on the back of the shorts

Road Uniforms

• Primary color remains slate blue
• Front changes from "Timberwolves" to "Minnesota"
• The Timberwolves trees appear on the side of the uniform under the arms and on the side of the shorts
• Wolf head logo on back of neck
• “Wolves" now appears on the back of the shorts

A new era

The adidas-designed jerseys will debut at the start of the 2008-09 season -- the Wolves 20th anniversary season.
"As with our recent re-designed logo, our new uniforms usher in a new era of Minnesota Timberwolves basketball," Timberwolves President Chris Wright said.

3rd design in team history

The new uniforms are the third design in team history. The last uniform change was before the 1996-97 season. The Timberwolves' uniform design had remained unchanged for 12 seasons.

15-foot jersey signed by fans

Timberwolves also unveiled a 15-foot high replica jersey that will travel throughout the state at team events and will be signed by Wolves fans. The jersey will be hung from the rafters of Target Center on Opening Night in celebration of the start of the team's 20th season. Fans will have their next opportunity to sign the jersey beginning Thursday, Aug. 21 at the Timberwolves booth at the Minnesota State Fair.

The introduction of the new uniforms is the latest step in the re-branding campaign of the Timberwolves as the team approaches its 20th season. The Wolves introduced a re-designed primary and new secondary logo earlier this summer.

Harrods Bulletproof Clothing

2008-08-16T06:41:00.000-07:00

Harrods is now stocking a luxury range of 'ballistic daywear' for patrons who fear they are in the firing line.

A Columbian entrepreneur, Miguel Caballero, came up with the idea for the range as student while pondering how to protect his wealthy classmates from guerrilla revolutionaries.

King Abdullah of Jordan, Venezuela's President, Hugo Chavez, and Columbia's President, Alvaro Uribe, are all said to be fans of the range alongside actor Steven Segal, star of the bullet-riddled action film Under Siege.

The line includes a polo shirt, a blazer, a sports jacket, a biker jacket and a raincoat. It is made-to-measure and priced between £3,300 and £7,700.

Tough enough to withstand fire from automatic weapons, the clothing is also reportedly unobtrusive enough to be worn at parties.

Makers claim the jackets give the same protection as a 4.5kg police vest while weighing just 1.8kg. They come in three levels of protection. The lowest level guards against revolvers and pistols, medium protects against higher calibre pistols while high protection reputedly bounces back bullets from an Uzi machine gun.

They even contain "thermo materials" to keep body temperature at a cool 13-17C.

Harrods admits no-one has yet bought a single item from their range but said it expects good international sales.

Ralph Dunning introduces 'Dunning Classic' Premium Sportswear Collection

2008-08-14T06:07:00.000-07:00

Leading menswear designer Ralph Dunning announces the launch of Dunning Classic, a country-club driven premium sportswear collection featuring cuts, colors and fabrics fueled by the brand’s authentic golf heritage.

Premiering for Spring 2009 and built on the tradition, etiquette and exceedingly high quality serious players respect both on and off the course. The collection includes a broad range of staples, such as cotton pique polos, performance wovens, extra fine Merino wool sweaters, Pima cotton pullovers, vintage varsity tops and traditional rugby polos, as well as cotton-Coolmax blended pants and shorts.

Showcasing clean silhouettes, the richest fabrics and finest tailoring, the Dunning Classic collection is made almost entirely in Canada to the highest production standards, ensuring complete consistency of quality and fit. The line will be sold via a focused, high-end distribution network, including leading menswear shops, major retailers and the brand’s existing network of country club and resort accounts.

“Members of the world’s finest clubs have come to recognize, appreciate and desire our unrivalled attention to producing superior garments,” says Dunning, the company founder and principal designer.

“With their ‘D’ repp-shield crest, these timeless garments are designed to be the centerpiece of a man’s casual wardrobe for years to come. They speak directly to golf’s heritage while remaining current, and that’s exactly what the market has been asking for.”

A 42-year-old Ontario native and lifelong athlete, Dunning is a former IRONMAN competitor and marathoner who boasts a 17-year heritage on the leading-edge of performance apparel design. His eponymous golf line is sold at marquee clubs and resorts throughout North America and worn in competition by scores of PGA Tour stars, including 2007 Masters champion Zach Johnson.

Dunning first garnered widespread acclaim in the 1990s for his Rip n’ Hammer line of premium technical clothing for triathletes and cyclists. He also drew praise for work on behalf of some of the world’s largest and most authentic sports brands, including Saucony, Reebok and Cervelo Cycles.

The Dunning Classic collection will begin shipping in November. Sizes range from XS-2XL in tops and 30”-42” in bottoms.

An authentic golf-lifestyle brand, Dunning apparel is available throughout North America via a focused, high-end distribution network, including marquee country clubs and resorts, premier menswear shops and major retailers.

Dunning Classic Collection Highlights

Saville Stripe Polo ($100)
- Colors: westchester/navy, surf/pink, palmer/white, white/navy, surf/navy
- Fabric content: 100 percent combed cotton pique
- Description: Modern-prep striped short sleeve polo with embroidered repp-shield 'D' crest appliqué, two-button placket, ribbed collar and cuff detail

Tipped Collar Polo ($100)
- Colors: white, palmer, navy, burgundy, prep
- Fabric content: 100 percent combed cotton pique
- Description: Solid tipped collar polo with vintage look, embroidered repp-shield 'D' crest appliqué, two-button placket, ribbed collar and cuff detail

Performance Woven Square Check ($120)
- Colors: sendo, palmer, stable, surf
- Fabric content: 43 percent Coolmax® / 35 percent cotton / 22 percent polyester
- Description: Blended, ultra-lightweight button down combining classic look and feel with technical performance, including permanent moisture management and wrinkle-resistance

Extra Fine Merino Wool V-Neck ($200)
- Colors: canary, palmer, pink, surf, navy, burgundy, charcoal, black
- Fabric content: 100 percent extra fine Italian Merino wool
- Description: Luxuriously soft sweater offering a gentleman's look and rich hand with natural performance

Pima Cotton Zip Neck ($150)
- Colors: burgundy, stable, surf, sendo, burnt orange, navy, prep
- Fabric content: 100 percent Pima cotton (made in Peru)
- Description: Classic sportswear pullover featuring contrasting neck and cuff detailing, a branded zipper and embroidered repp-shield 'D' crest appliqué

Traditional Rugby Polo ($140)
- Colors: navy, burgundy, sendo, prep, varsity, black
- Fabric content: 100 percent cotton (16 oz.)
- Description: Classic rugby with embroidered repp-shield 'D' crest on chest and 'D' icon appliqué on left sleeve, and authentic features such as a canvas collar, interior placket, sidesplit detailing and three-button placket with rubber buttons

Cotton Coolmax® Seersucker Pant ($120)
- Colors: navy, surf
- Fabric content: 62 percent cotton / 38 percent Coolmax®
- Description: Traditional seersucker look with classic feel, lightweight construction and ultra-technical performance, such as permanent moisture management and wrinkle resistance

Cotton Coolmax® Tattersall Short ($95)
- Colors: surf/pink, tocatta/navy
- Fabric content: 65 percent cotton / 35 percent Coolmax®
- Description: Preppy tattersall patterned short with classic fit, ultra-lightweight construction and technical performance, including permanent moisture management and wrinkle resistance

Speedo LZR Racer - a swimwear for beating records

2008-08-13T03:38:00.000-07:00

Speedo's new LZR Racer swimsuit has caused a respectable amount of controversy for itself in the run-up to the Olympics. The innovative, NASA-aided design cinches up on a swimmer and promises to have a:

10 % less drag then fastskin fsII
5% less drag than fastskin fs pro
4% faster in starts, springts and turns compared to fastskinR FS-PRO
5% better oxygen efficiency compared to a normal training suit

48 world records were set this year before the olympics, 44 of those wearing the suit. And the technology inside this swimwear has really impressing everybody espescially on this ongoing Beijing Olympics. 8 records have fallen, and that number is certain to grow.

I happened to watch the Olympic games and I was astound by the results. Heat after heat, new record has getting beaten. And as I watch the event, majority of the swimmers are wearing this swim wear.

For details, these are the technology inside Speedo LZR Racer:

LZR PULSE

The suit is constructed from Speedo's unique LZR Pulse fabic. Ultra lightweight, powerful and water repellent, LZR Pulse reduces muscle oscillation and skin vibration through powerful compression. This fast drying fabric also offers low skin friction drag.

LZR PANELS

Ultra thin, ultra powerful, ultra low drag LZR Panels, embedded at strategic points on the swimmer's body deliver optimum streamlined shape and drag reduction.

CORE STABILIZER

The internal Core Stabilizer supports and holds the swimmer in a corset-like grip and helps them to maintain the best position in the water for longer.

BONDED SEAMS

The LZR RACER suit is the world's first fully bonded bodysuit. Ultrasonically welded, bonded seams create a perfectly smooth yet flexible streamlined surface.

ULTRA LOW PROFILE ZIP

Bonded into the suit to further maintain a smooth surface shape.

UNIQUE 3D THREE-PIECE PATTERN

Dynamically engineered to optimise the shape of the swimmer

Asafa Powell Debuts Leading-Edge Nike Zoom Aerofly

2008-08-13T03:08:00.000-07:00

Nike’s deep focus on innovation for the Beijing includes work with one of the world’s fastest human beings – sprinter Asafa Powell. In his bid to reclaim dominance in the 100 meters, Powell today debuted the sleek and aerodynamically efficient Zoom Aerofly when he steps into the blocks in August.

The Zoom Aerofly is one of Nike’s most technologically advanced and lightest weight track and field offerings ever, designed to lock down the foot, grip the track, and provide advanced aerodynamic properties to shave valuable time off the clock.

Working closely with Powell and his style of running, Nike has incorporated leading-edge footwear innovation. Instead of more traditional stitched fabric panels, the upper’s super-strong, super-lightweight composition employs Nike’s revolutionary Flywire technology. Flywire emboldens the construction with 65 super-strong criss-crossed threads, or synthetic tendons, per shoe, woven from Vectran liquid-crystal polymer threads (a lightweight polymer. Like the cables on a suspension bridge, this construction method works to resist stretching, helping maintain lateral stiffness and locking in the heel and forefoot without adding extra weight. The heel-forefoot lockdown is further aided by Nike’s new lightweight lobe-technology collar, to help fill the area between the heel bone and ankle bone, helping avoid shoe slippage.

The Zoom Aerofly spike’s high-density glass-reinforced nylon spike plate, the same one Powell’s been wearing in his last two highly successful world-record seasons, provides a supremely strong and stable ride and amazing lightweight power transfer. The full-length plate is anatomically configured to work with the natural shape of the foot, keeping it in optimal sprint position. The eight-stud design allows for spike-length customization to accommodate any track and condition.

Weighing in at 186 grams (a normal track spike is in the 245-gram range), the wind-tunnel-tested Zoom Aerofly fits like a second skin. With Powell’s roughly 70 mph foot swing-through, the Zoom Aerofly helps reduce drag, in a sport where success is measured in hundredths of a second. In these shoes, says Nike’s Sean McDowell, “It looks like we spray-painted his feet.”

Powell’s Zoom Aerofly goes a step beyond the aerodynamic shroud, to also help tell the sprinter’s personal story. The upper offers a finish that emulates the spots on a cheetah – one of the world’s fastest sprinters – rendered in a fading Jamaican flag-esque white-to-yellow-to-green. This ultra-lightweight upper draws a further graphic distinction, converting some 10 spots into meaningful iconography for Powell. “We had many interviews with Asafa over the last few years as he prepares for the Games,” said Nike’s Sean McDowell. “These give him a little boost of inspiration as he steps up to the line.”

Spots include the image of the island of Jamaica, a speeding bullet, the likeness of one of his reggae music stars, a bass guitar (which Powell plays), a powerful and personally important biblical verse (Philippians 4:13), a fast car, the names of his deceased brothers Vaun and Michael, the “MVP” ensignia for his track club, and an image of the globe.

One of the world’s fastest men channels one of the world’s fastest creatures. Asafa Powell in the Nike Zoom Aerofly – it is destiny just waiting for the starter’s gun.

Highlights
• Nike’s most technologically advanced and lightest weight track and field offerings ever
• Super-strong, super-lightweight composition employs Nike’s revolutionary Flywire technology, using criss-crossed threads, or synthetic tendons woven from Vectran liquid-crystal polymer threads.
• Supremely lightweight at 186 grams)
• High-density glass-reinforced nylon spike plate provides a supremely strong and stable ride and lightweight power transfer
• Inspirational iconography

Olympics exhibition of fashion in sports clothing

2008-08-09T00:26:00.000-07:00

The much awaited start of Beijing Olympics sparked yesterday and it's indeed quite marvelous. But aside from the competing players and the aim to reach for the gold let's still look at another part of this event which also plays an important role - the fashion in sports clothing in this Olympic Games. Different sportswear and the opening ceremony dresses to some extent reflect the various characteristics of each country.

We can find a variety of culture and customs through each outfit. The inspiration for many designs comes from national flags, especially their colors.

Italy

Italy deserves its reputation for being a fashion hot spot. I have always appreciated Dolce & Gabbana's designs. Its simple yet stylish look impresses many.

Australia

Their crisp, dark colors show their professional side, while the tie and scarf design depicts an elegant grace.

Germany

The German team does not wear black red and yellow – the colors of their flag – but a tasteful and classic gray and white combo.

France

Also known for its fashion sense, France keeps the Opening Ceremony bright with a hint of red.

Spain

Combining such flashy colors as yellow and red can be a challenge, but the Spanish excel, lighting up the Ceremony in the colors of their flag.

Greece

Greece chooses a summery and delicate white to grace the Opening Ceremony.

Ralph Lauren Olympics' Sports Clothing

2008-08-08T01:31:00.000-07:00

It's not easy looking good when you're sweating up a storm. Just ask Olympic athletes. Not that fashion's the point. Still, it's always interesting to spot champions who manage to exhibit not just grace under pressure but style, too.

It's not enough to watch these athletes. We want to look like them. And feel, in some small way, like we're part of the team. This year we can - thanks to designers like Ralph Lauren, who've created gear for athletes in Beijing, plus versions for us weekend warriors back home. Here are some of the best.Lauren's looks

U.S. athletes hit the Beijing stadium Friday in tailored classics from Polo Ralph Lauren, an official outfitter of the 2008 U.S. Olympic Team. Fans here can join in wearing knit sweater vests, track jackets, hoodies and an array of crisp polos decorated with flag patches (USA, Great Britain, Italy), racing stripes or - our favorite - Chinese lettering (it says "Beijing"). Available in adult and children's sizes at Polo Ralph Lauren, East Hampton and Manhattan, and ralphlauren.com.

Winning looks from Polo Ralph Lauren'’s Olympic Games Collection include Deontay Wilder, of the U.S. Boxing team, in a USA 08 polo with large Team USA logo on back, $125; archery hopeful Joy Fahrenkrog, in the Blue Label Olympic Games Character polo, $125; track and field hopeful Brianna Glenn, in Blue Label Olympic Games track jacket, $145; and Giuseppe Lanzone, of U.S. Rowing, in the Olympic Games polo, $125; men'’s shorts; ribbon belts, $55. (Polo Ralph Lauren)

Fashion V Sports Exhibition

2008-08-07T22:44:00.001-07:00

V&A is staging the Fashion V Sport exhibition this summer! Exploring the connection and association of fashion and sports will be part of this. This will show how to street style give a big part on both industry.

The exhibition will showcase around 60 outfits from leading designers. It will also illustrate how designers like Dries van Noten and Kim Jones have reworked sportswear staples such as the grey jersey tracksuit into high fashion items.

An exhibition of DARE, DISPLAY, PLAY, and DESIRE:

Dare: Technical Innovation

Function and high performance are of primary concern in the design of sportswear. Companies invest a considerable amount of time and money into researching performance-enhancing garments and footwear.

Recently, fashion designers have integrated many of these technologies into their designs, often in direct collaboration with sports corporations. At the same time, sportswear has become increasingly fashionable and self-aware, often looking back at its own design history.

Display: Individuality and Uniformity

Sportswear or sports-inspired fashion may seem a uniform mode of dress. There is nothing more ubiquitous than a pair of trainers, a hooded jersey top and a pair of tracksuit bottoms. However, individuality is expressed through subtle differences and modifications. This section explores how homemade street adaptations - such as how laces are tied and adorned, or how tracksuits are worn - have inspired designers to reinterpret trainers and the tracksuit. It also looks at how the practice of customising has motivated the production of industrially customised goods sold by major sports companies.

Play: Exaggeration and Vibrancy

Sportswear first crossed over into casual wear because it was comfortable and affordable. Since then it has increasingly acquired its own sartorial language, one that is based on patterns and colours of performance sportswear but is often playful and highly exaggerated.

In manipulating the idea of sportswear, designers have pushed the boundaries of what trainers and sports clothes can look like. Witty, ironic and sophisticated, their work reflects the equally inventive customisation of sportswear that can be seen on the street.

Desire: Obsessive Behaviour

The area where fashion and sportswear coexist most comfortably is in the advertising and consumption of menswear and sport-related products. From case studies of a designer's obsession with football, via one-off, limited edition or cult design pieces, to expensive trainer and tracksuit collections, this section pinpoints the place in which sportswear's function has become almost redundant and instead its fashionability has become the key feature.

For more information visit Fashion V Sport

USA’s Olympics Sports Clothing by Nike

2008-08-05T19:04:00.000-07:00

As the world prepares for the challenge of the Olympics, players are for sure ready to compete and show their long and painful hard work. Working and training hard is one of the key in reaching their target, but for Nike, a well formed athlete will be performing in an edge level when geared with their latest technology in sports clothing.

Aerographics

At Nike, less is always more, and that principle led to the creation of Aerographics, an engineered mesh that can remove up to half the yarn in a garment. Typically, adding a mesh panel to a shirt means sewing in mesh and adding seams that can bunch and chafe.

Instead, Aerographics allows designers to incorporate mesh directly into a garment without any extra materials. In fact, this new technique cuts weight by reducing the amount of material, while adding comfort and passive cooling to the garment itself. With Aerographics, athletes will be cooler just by dint of wearing the garment—no small matter given the heat and humidity in Beijing in August.

Aerographics uses a unique process to remove unnecessary fibers wherever you want only mesh on a garment. But, what makes Aerographics truly special is that, for the first time Nike can make a garment cooler while adding fully functional, country specific graphics designs. This unique process opens up a new door to create functional graphics relevant and unique to each Federation.

This technology will embrace the body of the athlete of the USA team especially in basketball and track and field division.

Flywire

In addition to Team USA’s uniform design, Kobe Bryant of the basketball team will be wearing the new USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe and is the lightest and strongest basketball shoe Nike has ever created.

Imagine a paper-thin shoe, no more than two microns thick, whose only support comes from threads. This is Flywire. A revolutionary technology, its high-strength threads work like cables on a suspension bridge with support engineered precisely where a foot needs it. Flywire allowed Nike to make its lightest and strongest footwear ever, transforming how footwear is engineered by reducing the amount of material required for the upper of a shoe to the bare minimum. Thanks to this innovation, track spikes with Flywire are now under 100g – a weight never before achieved – without compromising on durability or integrity and support.

Such a precise placement of the Flywire filaments means the uppers are more like a second skin. The fabric is only there to keep out rocks and dirt. The threads provide all the support, and the new footwear provides a solution to what had been an unsolvable problem—slippage.

Walk or run in a shoe and with each step your foot slips. Your foot pulls back maybe just a millimeter, but over the course of a race those millimeters add up. Assuming a meter stride, over 1000 meters, could potentially equal a whole meter savings at the finish line—no small amount when the difference between first and third place is less than that.

New Sports Clothing for Oregon State University

2008-07-31T03:42:00.001-07:00

For the season 2008, Oregon State University will be wearing a new football uniform. It will be a flash back to the history and heritage of the school as Nike, the sponsor of this sports clothing, hook up a traditional football jersey design.

This jersey will be available for the fans starting on August 28 before the first game at Stanford and can be ordered in advance through the new game-day and online apparel store for Oregon State Athletics

Though classic with its design, this clothing will still use the latest technology used by Nike.

Innovative fit - the new jersey has an updated design and incorporates new performance fabrics producing a tight shrink-wrapped fit. This minimizes grab points.

Weight reduction - both the jersey and pants are significantly lighter weight. Players are carrying less weight throughout the course of a game.

Improved moisture management - both jerseys and pants are produced with fabrics that hold far less moisture, thus carrying less weight.

Increased ventilation - light weight mesh is added in areas traditionally covered by non-breathable fabrics. In the upper back neck and under arms where heat can escape (areas not covered by thick plastic & foam shoulder pads).

New Vols Road Uniform

2008-07-25T18:50:00.000-07:00

If the specs are correct, it appears that the old-school orange pants from the days of Johnny Majors may make a big comeback for the road games this season. That’s a HUGE change seeing how the Vols haven’t worn the orange pants with the white stripes since 1992. They’ve always worn the white-on-white under Fulmer, but apparently, the buzz surrounding the orange-on-orange that UT wore in the SEC Championship Game last year was considerable enough for adidas to make some changes.

Also, noticeably absent from these specs are the black uniforms that all the youngsters/Georgia wannabes want the Vols to adopt.

The other subtle but welcome changes are as follows:

1.) The name on the back of the road jerseys will now be in orange (according to the specs) — just like the old days — rather than the black that UT has sported in the recent past.

2.) The numbers will be on the sleeves rather than the shoulders.

Again, notice the adidas logo on the bottom. These are authentic specs, and while we here at 3SIB cannot guarantee that the orange pants will ever be worn on the field, they are assuredly an option since adidas has made them.

Sports Clothing Technology by Reebok

2008-07-23T00:24:00.001-07:00

Here’s current technology being used by Reebok to bring out quality clothing and give a mark for technological advancement in sportswear.

Kinetic Fit

Kinetic Fit System accommodates the changes in size and shape of an athlete's foot as it moves. It uses engineered stretch panels

X-Static

X-Static silver embedded fibers help regulate body temperature and a powerful antimicrobial repels odor and sweat

Play Dry

This base layer moves moisture, accelerates evaporation, increases ventilation, and reduces abrasion without trapping the body's thermal energy

Play Warm

This cover layer creates dead air space to slow the body's thermal energy loss, while helping disperse moisture initiated by the playdry base layer.

Play Shield

This outer layer's breathable linings, friction reducing fabrics, strategic venting, and ergonomic construction are superior for any weather performance.

Here's some of their sports clothing:

see here for more clothing.

Nike PreCool Vest – Sports Body Heatsink

2008-07-21T05:36:00.001-07:00

To keep athletes cool at the world's biggest sporting event Nike has unveiled the PreCool Vest. Developed specially for the Bejing Olympics the vest has multiple triangular cavities of various sizes and inside there is frozen water. This vest is recommended to be used about an hour before the athlete competes. It should be use for the normal warm-up of the player, remove then compete thus cooling your skin and lowering your body temperature and making the athlete last 21% longer. The vest is made with two different materials, the first acts as a thermos, preventing the cold from escaping and the second helps to keep the body cool.

Nike Wildwood 90 Free Trail

2008-07-21T05:36:00.000-07:00

Presenting the latest shoes by Nike – the Nike Wildwood 90 Free Trails. This uses a metallic snakeskin-like material and fresh white colored body thus sports to a shiny, comfy and clean clothing look to your foot.

It may come equipped with the ACG logo, but it appears to be ready to be taken out for a walk on the moon instead. Nevertheless, it’s hard to hate something so shiny and bright, whether it is a hybrid model or not.

These will be available soon at Nike retailers.