Sears Sports Clothing Collection - US Army inspired

Retail giant Sears is set to launch a new collection of men's, women's and boys' sports clothing inspired by the US Army's First Infantry Division.

The October debut of the All American Army Brand sportswear collection in 550 Sears stores across the US and on Sears.com marks the first time that the US Army has officially licensed the use of its marks and insignias.

The First Infantry Division collection, which Sears said was "inspired by the oldest division of the US Army", includes T-shirts, hoodies, denim and outerwear, with prices ranging from US$11.99-119.99.

"Embracing the diversity of the US Army through various Divisions, each Army Brand sports clothing collection will be comprised of authentic lifestyle reinterpretations of the supreme fit, classic design and rugged performance of regulation uniforms and military issued gear," said Robert McGuinness, a Sears executive.

The licence fee paid by Army Brand is used to support programmes that benefit the well-being of troops and their families.

"Over the years, military-inspired clothing has played a distinct role in shaping fashion trends," said Craig Israel, president of Sears Apparel. "We are now able to exclusively offer a line that is pure to the origins of that inspiration."

The brand is set to take a prominent role in Sears' Fall Forward fashion exhibit, held on 10 September during Mercedes-Benz Fashion Week. A range of related marketing campaigns will follow, added Israel.

An authentic women's sports clothing

While watching the television last night, I happened to switch the channel to a replay show of woman's basketball event between the team USA and team Australia. Well it's been very obvious, while Lisa Leslie (one of the famous WNBA player) and the rest of USA Team pouring out their best, that this will be a medal for USA, another this captures my mind and made me scramble and think to create this one... It's the very sexy sports outfit of the Australian team.

It's been my first time to see a basketball team clothing up with this authentic sportswear. They were able to surpass the typical 'tomboy' look for basketball. With this uniform they're for sure look more outstanding , more feminine and, I will admit it, they look like bomb and hot girls playing with this great clothing! Plus it really complements with their light color that's why I was awed by their look. But nevertheless I am still grateful to see such a wonderful women playing with wonderful sports outfit with the not so feminine sports.

I wonder how about the USA team? Why don't they try to have this kind of sportswear. I feel it will be comfortable for them.

Polo Ralph Lauren - 2008 US Open Clothing Collection

2008 US Open is finally up and Ralph Lauren collection goes within the competition. Launching their sports wear collection, the U.S. Open-Polo Ralph Lauren merchandise includes tennis shirts, shorts, skirts, and warm-ups. Also part of this will be the Ralph Lauren Classics, including Polo shirts, oxfords, and chinos.

Here's the list of their collections

Official limited-edition US Open jacket in featherweight technical softshell with strategic graphic engineered mesh for superior ventilation.

• Two-way zip-front with mockneck collar. Long seleves have mesh insets under each arm. Contrasting left sleeve with textured screen-printed RLX logo.


• Banded neckline, cuffs and hem. Zip hand pockets, concealed vertical zip chest pocket.


• Graphic mesh at the lower back with contrast tipping at the hem.


• 96% polyester, 4% elastane. Machine washable. Imported.

Official limited-edition US Open classic-fitting, short-sleeved polo shirt in breathable cotton mesh.

• Applied contrasting stripe at the shoulders.


• Two-button placket, ribbed armbands, uneven vented hem.


• Our embroidered Big Pony and applied "US Open 2008" patch accent the chest.


• 100% cotton. Machine washable. Imported.

Official limited-edition US Open short-sleeved polo shirt, cut for a trim, modern fit with higher armholes and a shorter hem than the classic in breathable, durable cotton mesh.

• Two-button placket, ribbed armbands, uneven vented hem.


• Our embroidered Big Pony accents the chest.


• Applied "US Open 2008" patch accents the right sleeve.


• 100% cotton. Machine washable. Imported.

Official limited-edition US Open short-sleeved polo shirt in moisture-wicking microfiber, knit with a hint of stretch for an athletic fit.

• Concealed two-snap placket, ribbed polo collar with contrast tipping.


• Hemmed sleeves, contrasting mesh ventilation panels at the back yoke, sides, shoulders and top-sleeves. Even-sewn hem.


• Screen-printed Big Pony accents the left chest. Screen-printed "US Open 2008" flaming ball logo at the right sleeve.


• 92% polyester, 8% elastane. Machine washable. Imported.

Official limited-edition US Open colorblocked short-sleeved polo in high-tech, breathable fabric with strategically placed micro-jacquard insets for maximum venting comfort during high-impact training.

• Ribbed polo collar with contrast tipping and concealed two-snap placket.


• Sewn cuffs and even hem.


• Big Pony screen-printed at the back and left chest. Screen-printed "US Open 2008" with flaming ball logo at the right sleeve. RLX logo is subtly woven into the lower back mesh.


• 55% cotton, 45% polyester. Machine washable. Imported.

Official limited-edition US Open short-sleeved T-shirt in lightweight cotton jersey, cut for a classic, comfortable fit.

• Ribbed crew neckline, sewn sleeves and hem.


• Silhouetted players and "US Open 08" graphics screen-printed at chest.


• Screen-printed pony accents the back.


• 100% cotton. Machine washable. Imported.

... visit Ralph Lauren for more details.

Reebok Classic to showcase sports and fashion

Reebok, the leading sports clothing brand is set to tap the Indian market with the launch of their new lifestyle vertical Reebok Classics. Reebok Classics is the recent format of lifestyle stores by Reebok carrying edgy and stylish collections from the domain of Reebok International like the Classics collection, DGK, Evolution and NFL and few of Indian origin like the Dance inspired collection being promoted by Bipasha Basu, Dhoni 7 collection designed with inputs from MS Dhoni himself and Fish Fry for Reebok designed by Manish Arora.

Reebok Classics Stores offer the consumers a unique experience of energized style and houses collections that have been inspired from contemporary trends relevant for the youth of India. To bring Reebok Classics closer to the youth, Reebok has brought together Yuvraj Singh and Bipasha Basu for the first timer ever.

On the occasion of the launch Subhinder Singh Prem – Managing Director, Reebok India said, “As fashion takes a new connotation with being ‘fun’, ‘savvy’, and ‘futuristic’, Reebok is introducing sports inspired style to help up the ‘cool quotient’ of our young consumers. Reebok Classics Stores fuse sports and fashion to offer the consumer a unique fashion experience.

We are bringing forward four upcoming trends for the youth in the Fall Winter’08 collection. We have nearly 20 Reebok Classics stores across the country already and we plan to take the figure up to 75 stores by the end of the year. We will also undertake a unqiue marketing approach to promote the Reebok Classics stores. Our brand ambassadors Yuvraj and Bipasha are both youth icons who represent high decibel style quotient while also representing the synergy between sports and style.”

The Reebok Classics stores would house the Street Style Collection, Dance inspired collection NFL fan gear, etc for men and women as part of the Fall Winter ’08 Sports Style collection.

Talking of the collection Bipasha Basu said, “You can call these collections a confluence of sports and style. The dance inspired collection that I loved has interesting neck designs, shimmer and style, which gives it a very Club look. There is also dance inspired fashion footwear collection which is available in satin materials with shapely contours and loads of colours.”

Commenting on the DGK collection, Yuvraj Singh said, “The Street Style collection has loose T shirts in grunge colours matched with a cap and cargos for the comfortable yet cool look. Sleeveless Hoodies with bold prints makes for an ideal winter collection with just the right mix of keeping you warm yet stylish. I can associate with it as that’s the kind of clothing I like to wear off-field - Cool, trendy yet comfortable.”

New sports attire of New Orleans Hornets unveiled

The Hornets unveiled updated logo modifications and new team uniforms. The new designs were created in collaboration with the Hornets, the NBA and adidas, and are inspired by the emblems, colors and textures that New Orleanians and people around the world associate with the city of New Orleans. With pinstripes, darker colors and "Mardi Gras gold", New Orleans Hornets forwards Morris Peterson and Julian Wright walked across a raised stage Wednesday, modeling the new uniforms during a news conference at a French Quarter jazz club.

Hornets also unveiled some new logos. The first one below is the Fleur de Bee that was introduced last season. The second logo is an updated version of the traditional Hornets logo, while the third is "NOLA horn" featuring the city's abbreviation and a Mardi Gras gold trumpet.

The Hornets uniforms maintain consistency with the logo identity, using the same logos, fonts and colors. “New Orleans” will still be featured on the front of the home and away jerseys, making the Hornets one of only two NBA teams to wear their city’s name on the front of both jerseys. The “Fleur-de-bee” is featured on the side of the shorts and on the center back of the neck of the jersey. The NOLA horn is placed on the back of the shorts. The home (white) and road (Creole blue) uniforms also feature pinstripes, which provide a bit of jazz flair as well as pay tribute to the 20 years the Hornets franchise has been in existence. In addition, the team’s second road uniform has been retired.

The entire launch event was featured on Hornets.com in a live stream. New merchandise featuring the new colors and logos will be available immediately at the Hornets Nest team store as well as online at NBAStore.com.

Minnesota Timberwolves unveils their new 2008 - 09 NBA Uniforms

In anticipation of the 20th season of Minnesota Timberwolves basketball, the Timberwolves today unveiled new home and road uniforms for the upcoming 2008-09 NBA season. The new-look uniforms, designed in partnership by the team, adidas and the NBA, were displayed publicly for the first time at the IDS Center's Crystal Court.

Home uniforms

• Primary color remains white
• "Timberwolves" changes to "Wolves"
• Timberwolves trees appear on the side of the uniform under the arms and on the side of the shorts
• Wolf head logo on back of neck
• "Minnesota" now appears on the back of the shorts

Road Uniforms

• Primary color remains slate blue
• Front changes from "Timberwolves" to "Minnesota"
• The Timberwolves trees appear on the side of the uniform under the arms and on the side of the shorts
• Wolf head logo on back of neck
• “Wolves" now appears on the back of the shorts

A new era

The adidas-designed jerseys will debut at the start of the 2008-09 season -- the Wolves 20th anniversary season.
"As with our recent re-designed logo, our new uniforms usher in a new era of Minnesota Timberwolves basketball," Timberwolves President Chris Wright said.

3rd design in team history

The new uniforms are the third design in team history. The last uniform change was before the 1996-97 season. The Timberwolves' uniform design had remained unchanged for 12 seasons.

15-foot jersey signed by fans

Timberwolves also unveiled a 15-foot high replica jersey that will travel throughout the state at team events and will be signed by Wolves fans. The jersey will be hung from the rafters of Target Center on Opening Night in celebration of the start of the team's 20th season. Fans will have their next opportunity to sign the jersey beginning Thursday, Aug. 21 at the Timberwolves booth at the Minnesota State Fair.

The introduction of the new uniforms is the latest step in the re-branding campaign of the Timberwolves as the team approaches its 20th season. The Wolves introduced a re-designed primary and new secondary logo earlier this summer.

Harrods Bulletproof Clothing

Harrods is now stocking a luxury range of 'ballistic daywear' for patrons who fear they are in the firing line.

A Columbian entrepreneur, Miguel Caballero, came up with the idea for the range as student while pondering how to protect his wealthy classmates from guerrilla revolutionaries.

King Abdullah of Jordan, Venezuela's President, Hugo Chavez, and Columbia's President, Alvaro Uribe, are all said to be fans of the range alongside actor Steven Segal, star of the bullet-riddled action film Under Siege.

The line includes a polo shirt, a blazer, a sports jacket, a biker jacket and a raincoat. It is made-to-measure and priced between £3,300 and £7,700.

Tough enough to withstand fire from automatic weapons, the clothing is also reportedly unobtrusive enough to be worn at parties.

Makers claim the jackets give the same protection as a 4.5kg police vest while weighing just 1.8kg. They come in three levels of protection. The lowest level guards against revolvers and pistols, medium protects against higher calibre pistols while high protection reputedly bounces back bullets from an Uzi machine gun.

They even contain "thermo materials" to keep body temperature at a cool 13-17C.

Harrods admits no-one has yet bought a single item from their range but said it expects good international sales.