New Sports Style


It’s time to give your 2009 fitness regime a serious kick-start with some stylish togs.

New fitness gear can provide the motivation you need to pound the pavements, hit the pool or tackle the gym with gusto.

What’s more, sporty style is having a moment on the catwalks too. Gucci, Chloe and Preen all showed off sexy sportswear-inspired pieces in their spring/summer collections.

Proving her designer sportswear is practical as well as stylish, Stella McCartney also enlisted the help of Olympics Team GB to model her new S/S09 collection for Adidas.

Whatever your activity, whether you want to shed the post-Christmas calories or keep up with the hottest catwalk looks, sportswear is where it’s at.

Emma Matthews, womenswear buyer for JD Sports, says comfort is key.

“To make the most of your money, try to buy outfits that are multi-functional and can be used for a number of activities.

“A versatile kick flare is a good investment and you can always update your outfit with a less costly new tank.”

Here’s how to pick up the fashion pace for the new year in sporty chic.

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